How to choose a business name
- Say it out loud. If people can't spell it after hearing it once, word-of-mouth suffers.
- Check trademarks first. Search your country's trademark database (for example USPTO, CIPO or the UK IPO) before you buy signage. A conflicting name can force an expensive rebrand.
- Check the domain and social handles. Matching handles make you easier to find.
- Leave room to grow. "Austin Cupcakes" is hard to stretch to catering in Dallas.
- Register it. Register the name with your state, province or company registry and, if it matters to your brand, consider a trademark filing.
Name suggestions are generated automatically and are not checked against trademark registers. Next step: choose your business structure.